Prevailing Marketing Practices and Consumer Preference for Pork in Bareilly City

Organic Pork: Consumer Quality Perceptions

Pork Preference for Consumers in China, Japan and South Korea

Competition in global pork markets has increased as trade barriers have opened as a result of free trade agreements. Japanese prefer both loin and Boston butt, while Chinese prefer pork offal. Frozen pork has increased in terms of imports into China. Japanese consumers consider pork meat origin along with pork price when making purchase decisions. While the Chinese prefer a strong tasting pork ...

Consumer choice of pork chops in Taiwan.

Digital photographs of pork chops varying systematically in appearance were presented to 716 Taiwanese consumers in a study that aimed to identify the most important characteristics of fresh pork which determine consumer choice in Taiwan. Relationships between consumer segmentation in choice and socio-demographic and cultural differences were also investigated. Colour and fat cover were the mos...

Marketing schools and consumer choice

States that the concept of marketing is regarded with suspicion by many in education because of its commercial implications. Marketing is seen as a potential tool for the application of market forces and is therefore regarded as ethically undesirable. Argues that the methods and ideology of commercial marketing, if properly understood and correctly applied by professionals in education, can be ...

Postmodernism , marketing and the consumer

The timing of these two special issues on Postmodernism, Marketing and the Consumer (Vol. 10, No. 3 and Vol. 11, No. 4) is, indeed, curious. On the one hand, postmodernism is just becoming a recognized discourse within business disciplines, and these special issues represent the first concerted effort within the consumer research and marketing disciplines to treat the subject. On the other hand...